Counter Acts: Type & Lettering on Film & Video

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"While the written word has been a constant since its advent, the technology used to create and display it has been in almost constant flux. What started as a slow evolution through stone and pen, exploded into moveable type; and has only increased in speed and innovation for the past 100 years. The lifespan of each technology grows shorter and shorter with every subsequent generation. Setting metal type by hand gives way to the Linotype and Monotype machines, which give way to photo type which gives way to Postscript and IKARUS, which become OpenType, which evolves into Variable Fonts, which gives way to… Well, where do we find ourselves now? This June—with AI getting more and more capable of replacing designers every new day—Spectacle, with support from Order Type Foundry, takes a moment to pause and look back at films highlighting typeface designers and lettering artists, the technologies of the past, and how they dealt (or didn’t deal) with the innovations of their time."